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1. HOW TO INSERT PAGE BREAKS SO EACH VEHICLE MAKE DRIVER
2. HOW TO INSERT PAGE BREAKS SO EACH VEHICLE MAKE UPGRADE

People love to see equity in their vehicles, and this is a low-pressure way to keep your dealership top-of-mind.

HOW TO INSERT PAGE BREAKS SO EACH VEHICLE MAKE UPGRADE

Send customers an email or short text telling them how much their vehicles are worth and offering to upgrade them for the same monthly payment.

The buyback tool in your CRM can help you view inventory on the road and assume mileage. Offer a no-penalty early return and get them into a new vehicle with the same payment.Īnother strategy is to send vehicle evaluations to customers. Use the data mining tool in your CRM to create a targeted list of customers with a year or more left on the lease term. I’ve seen dealers have success recently with buyback lease campaigns. Complete the trade-in at vehicle delivery. Guarantee your offer on the current vehicle is good if they put down a deposit for a new vehicle. Be prepared to explain the vehicle shortage and your ordering process. Yes, it’s very likely you don’t have the inventory to get them into a new vehicle immediately.

HOW TO INSERT PAGE BREAKS SO EACH VEHICLE MAKE DRIVER

Have all your salespeople ready to provide free vehicle evaluations and offers for every driver who shows up. One idea is to flip your summer tent sale into a buy event. Instead, leverage your database and third-party partners to create a marketing strategy that brings vehicles to you. You have to outbid everyone else in the lane and then pay the auction, shipping costs and delivery costs. That’s up nearly $10,000 from 2021.īuying at the auctions is not the way to go. And there’s a lot of profit to be made the average price of a used car today exceeds $34,000.

This approach will help you maintain turnover and keep profits up.ĭealers across the country are hurting for used cars to sell – particularly older, higher-mileage models that sell quickly for above-average profit. It’s time to get creative and launch a summer marketing strategy to acquire quality used vehicles. The ongoing new-vehicle crunch likely means your pipeline is already sold and you’ve got a stack of customer orders. But this summer? All that’s out the window. Summer usually brings tent sales, large manufacturer incentives and deals including interest-free financing.